Devin Hester ‘Mission’ Under Armour Commercial

Due to not caring about a DVR scheduling conflict, I missed this year’s ESPYs. But I kept hearing about a great commercial with Devin Hester and Deion Sanders called “Mission” that made its debut during ESPN’s award show. Nothing special about the usual suspects that star in the commercial, but the point of view and edit are particularly clever. It also includes tweets from Devin Hester. UA sorta missed the true essence of the viral-ness by opting to use a fake handle instead of Hester’s real Twitter handle, @D_Hest23.

Anyway, if you can’t tell by my last couple of posts, I’m so ready for football season. This is a good warmup.

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