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No sooner than I compare Blockbuster & Netflix video on demand pros and cons, Amazon throws a curveball in the whole thing by bringing its library to viewers via the Roku digital video player. Yes. The very same used by Netflix VOD users.
Amazon.com, Inc. (NASDAQ:AMZN) today announced that it will offer customers the ability to instantly purchase, rent and watch digital movies and TV episodes from its popular video service, Amazon Video On Demand
, via the Roku Digital Video Player. Beginning in early 2009, the Roku Player, which currently supports only the Netflix service, will offer access to Amazon Video On Demand’s more than 40,000 commercial-free movies and television shows, enabling Roku customers for the first time to watch new release movie titles instantly.
The service is already available to Amazon VOD users on other stand-alone devices such as a specially-equipped TiVo DVR
The great thing about Amazon’s VOD service is that new release movies are available the same day that they are released on DVD that are not currently available on the Roku Player. The service boasts instant playback with no downloading, no waiting and no subscription fee. The library includes over 40,000 movies and TV shows that stream instantly to a quality consistent with your bandwidth. And as I mentioned in the Blockbuster v Netflix comparo, the Roku player will connect to any television set using HDMI, component video, composite or S-video connections.
So, now we sit and wait while Amazon dangles this carrot in front of our faces. In the meatime Macworld attendees wait for an announcement regarding an improved Apple TV, and Blockbuster has a small window of opportunity to reinvent its offering. Better hurry.
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