2009 FedEx BCS National Championship in 3D

A couple of weeks ago, I learned that the BCS National Championship game would be aired in 3D at select movie theatres throughout the U.S. Because I had already seen films in Real D — Meet the Robinsons 3D, U2 3D and Bolt 3D — I assumed it would definitely be shown somewhere in San Antonio.

Wrong.

Those films are distributed by their respective providers. I contacted Michelle Martell, COO of Cinedigm Entertainment, about why the game would not be shown in San Antonio. While I was under the impression the theatres chose not to air the game, Michelle informed me that none of the San Antonio theatres were part of Cinedigm’s “network of participating theatres”. Cinedigm will distribute the game using its CineLive® set of technologies. She also added that…

…each location selected for this first wave has [1] digital cinema compliant projection, [2] digital 3D systems, [3] satellite dishes, and a variety of other software and hardware installations…transmitting a large amount of data required to deliver live 3D in sync right eye/left eye

The broadcast is sent to the theater in an HD and 3D format. 3ality Digital has partnered with Fox Sports, Sony and Cinedigm Digital Cinema Corp. for this live 3D broadcast of the 2009 FedEx BCS Championship Game. It will shown in 80 theaters across 35 states on January 8th. This will be the first time that a live 3D broadcast will be available to the general public. Those fortunate enough to experience the game in this format should do so. To find out if the game is being shown in your city, visit Cinedigm.com for a list.

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