A Good Review Can Go A Long Way

Reviews on Derrich.com are primarily paid reviews. There’s no secret there. But sometimes, I feel the need to publish a review for an exciting new product or service that I’ve used. Before I make purchases, particularly of electronics, I always search for reviews by an end user. While it’s nice to read a review by an editor, or a manufacturer’s explanation of their product, reviews by consumers are first on my list. Recently, I wrote two reviews that have earned some noteworthy attention.

Infiniti G37 Coupe Review
I had the opportunity to test drive an Infiniti G37 Coupe about 2 weeks ago. I wrote all about the experience and included some pictures. Since then, my review has been linked on numerous G37 and Nissan forums. I have received a little over 1,000 hits (1,005 as of late last night) from Google searches on some variation of “Infiniti G37 Coupe”. Last I checked, my post was in the Top 10 search results for many of those variations…and #1 under “G37 test drive”.

Meguiar’s Ultimate Quik Detailer
I have virtually zero bad things to say, if any, about Meguiar’s Ultimate Quik Detailer since I wrote my review over a week ago. I snapped a couple of photos of its “Hydrophobic” effects on my car, which simulate the beading qualities of a fresh wax.

Shortly after I posted the review, I decided to forward the link to Meguiar’s. Within a day, I had received the following email:

Dear Derrich,
Let me be the first to thank you for taking the time to send in this link. That is a great write up, and if you do not mind I will be passing this on to other departments within Meguiar’s. If you have any other questions please feel free to contact me anytime. Have a wonderful day!

Thank you very much,
Ash Erickson

Shortly after I replied with an email just short of “Heck, yes!”, I received an email from its public relations company, that also represents other auto-related manufacturers. To my surprise, I was congratulated with a good amount of sample products from Meguiar’s and a variety of other manufacturers. My camera is kaput and I’m in the middle of changing phones (more on that later), so I can’t offer you pictures of these items. But the moment an opportunity arises, I’ll get that up.

There are only a handful of bloggers that write thorough AND interesting reviews worth reading. I’d like to include myself in that category, but that’s for readers to decide. Whether or not the review is sponsored, a good review (in my opinion) includes photos for depth and focus on the main characteristics on the product or service…and how those features benefit the user. And don’t hesitate to point out any fallacies. Those are the things that help consumers decide whether a product is right for their needs.

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