Pour 4: Getting The Word Out.

Ludacris knows all about Word of Mouf.

As I mentioned in Choosing A Name That Sticks, we have already fought half the battle by choosing a catchy name that people will remember. Now comes the part It’s where we get that name in front of people…and ultimately into RETOX BAR. It doesn’t take a rocket surgeon to figure out that marketing is an ongoing process. As you reinvent yourself and adapt to seasonality (football season, summer, music), marketing has to change accordingly. But first things first…and that’s getting the word out.

I am personally going to enjoy this part of the bar owning experience. While doing my due diligence with regard to advertising, I discovered that media advertising didn’t realize the results you would think. It seems as though the buzz generated comes from word-of-mouth. The natural solution for me and my partner is MySpace. The first thing we did was setup a MySpace account for RETOX BAR. We browsed the city for women between the ages of 21 and 25 and asked current “friends” to pass the word along in the form of a bulletin. So far, we have over 300 friends in about 3 weeks time.

Planning special promotions and events are also key. While we haven’t discussed promotions in great detail. But we have planned our music line up for the remainder of 2007, and of course football season is upon us. We plan to capitalize on this by offering specials for Sunday and Monday nights. And we will be showing NFL games on a large HD projector and other TVs.

A large part of our demographic audience includes college students. Austin-based Study Breaks Magazine provides a great opportunity to reach students in our area. When I was in college, I remember picking up each edition (released monthly) to see the latest SB Girl and daily drink specials. This, if any, will provide the best form of advertising for us in any print media. In a single ad we can promote drink specials, our offering of high-definition NFL games, and a list of major musical acts.

If you have any ideas on how to promote RETOX BAR…I’m all ears. With 2 months left before we open our doors, the window of opportunity is closing. And in case you missed the rest of the “Pour” posts, take a look:

Pour 1 — Can I Buy You A Drink?
Pour 2 — Realize Your Business Goals. Do Your Research.
Pour 3 — Choosing A Name That Sticks.

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