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After months of criticism regarding the ongoing battle with Google for online ad supremacy, Yahoo! Inc. CEO Terry Semel steps down taking a back seat to Yahoo! (Yet Another Hierarchical Officious Oracle) co-founder Jerry Yang. As John Shinal of MarketWatch explains in the following video, technology will be the focus with Jerry Yang at the helm. Well…it might be.
The company is in good hands…I felt like it was time for me to move more into a coach’s role than a player’s role.
Hey, Jerry. Isn’t that what a CEO is supposed to do? Coach? As you heard in the video, during Semel’s tenure, traffic increased and the stock price rose…but Google has slowly taken control of the online advertising market. Check out this timeline below. What it won’t show is Semel’s addition to Jim Cramer’s Wall of Shame.
Table supplied by MSNBC.msn.com. Information courtesy of Associated Press.
Ok…So Do I Buy Or Sell Yahoo!?
According to the May 2007 comScore Media Metrix, Yahoo! is still the most visited site in the U.S. And according to the same report, Yahoo! leaped into the #2 spot of sites ranked by Ad Focus…5 spots higher than Google…which evaluates the actual and potential reach of ad sales networks and their channels or categories. So, if this is true, why has the company struggled to jumpstart Panama? As I’ve mentioned before, Panama hasn’t had enough time to realize its true potential. I still believe that. Others have a less flattering opinion…and these estimations aren’t unlikely either. No doubt, Yahoo! management has their work cut out for them. But at least they’re not over compensating anymore. A little time for reflection and a chance to woo a worthy mate. So, my buy/sell opinion? Sell it now. Watch it fall and bounce a few times because it will. Don’t mess with the uncertainty…don’t even short it. If you have no fear, then by all means keep it. While it was already a pretty speculative play, it is now at the extreme end.
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June 19th, 2007 at 9:27 am
Glad to see him out, hope they push more into the contextual advertising market.
Interesting that Semel’s compensation was proportional with the performance of the company. I really wish I could not do my job and take the company down with me while making hundreds of millions!
June 19th, 2007 at 9:35 am
Seriously! No wonder he isn’t taking a severance package.
June 21st, 2007 at 8:54 am
$71 million compensation package…wrong! wrong! wrong! Bad for shareholders.
June 21st, 2007 at 1:16 pm
now I can’t wait for YSpace!
LOL
Darin