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May brought new money making opportunities for Derrich.com. After a few flat months of blogging revenue, I decided to take advantage of more resources available to bloggers. In April 2007, I earned $74.90 primarily from Google AdSense.
Last month, I suspected that adding Kontera had taken attention way from my Google AdSense ads. When I looked into it further, it was due to fewer impressions. Repositioning my ads also resulted in reduced use of AdSense ads. For May, AdSense took a back seat to paid reviews…and Kontera was eliminated altogether about a third of the way through. I’ll explain later…first the numbers.
| Google AdSense: | $29.48 |
| Kontera: | $3.57 |
| Text Link Ads: | $20.95 |
| ReviewMe: | $25.00 |
| PayPerPost: | $268.50 |
| AuctionAds: | $1.22 |
| Amazon Associates: | $0.65 |
| Advertising on brohans.com: | ($4.00) |
| TOTAL: | $345.37 |
PayPerPost Is Awesome
I’ve already posted some of my thoughts about PayPerPost (PPP). A week ago, PPP launched PPP Direct to compete with ReviewMe. I welcomed it with open arms primarily because I hadn’t gotten any opportunities with ReviewMe. Review opportunities with PPP have ups and downs, but I’ve come to expect that at this point. Obviously. It was my biggest money maker this month. Part of the PPP TOS requires that all other ads networks are turned off so to speak. And although I attempted to turn off my Kontera links with the <span> tag, it still popped up on my paid reviews when using FireFox. So, rather than take the time to figure out why this might be the case, I turned them off altogether. Not sure whether or not it’ll stay that way. Many of you have remarked at the change saying that you like it. I like what you like. 
TextLinkAds Are Awesome
My sales through TextLinkAds (TLA) continue to increase. I already know that I’ll make at least the same amount for June as all advertisers have maintained their ads on my blog. Now the trick is to sell some more. And that’s what I like about TLA. They do alot of this for you. I noticed the increase in TLA sales after I implemented a suggestion made by Maki over at DoshDosh.com. Although he’s not a huge TLA fan, he suggested that you use every opportunity to bring awareness to the service by placing TLA banners after each post. Some bloggers have opted to eliminate the middleman and sell text links on their own. And that’s a great idea…if you have the time. Teli Adlam at Optiniche.com found a great WordPress plugin to do just that. The WP Text Ads plugin by Alex Choo. The plugin makes the prospect of doing it yourself look much easier. I may look into it, but for now me and TLA are gonna stay tight.
MyBlogLog & AdSense Continue to Disagree
Seriously. Are we ever going to get to the bottom of this charade? Since I posted about the discrepancy between MyBlogLog and AdSense in March, I’ve become used to the reporting differences. Luckily, they haven’t been that far off. Late last week, I added a 728×90 Leaderboard beneath my banner at about 9:45pm. According to my MBL stats, it had 18 clicks after about 3 hours. The next day, AdSense reported 1 click. One.
Unfortunately, the trend continues in the few days the leaderboard has been up. Read Loren Baker’s assessment of the click tracking discrepancy at SearchEngineJournal.com.
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June 4th, 2007 at 10:06 am
Kudos on the earnings Derrich.
I’ve been in the same spot with MBL and AdSense disagreeing. That drove me nuts for quite awhile. But don’t forget that MBL is just estimating those click-throughs, so it’s not going to be accurate. Something about them looking at the cursor location when there is an exit from the page. Kinda strange. The other week MBL noted over 200 AdSense clicks one day, but Google said about half of that. So I’ve just learned to use MBL as a guide, but not an accurate rep. Even Analytics is off from MBL for pageviews, visitors, etc. by about 10%+ (Analytics runs higher, which makes me happier, of course).
I’m also impressed with your TLA earnings. I can’t figure out TLA at all. We’ve had them for 2 months now and have earned $0. Last month we made over $500 from AdSense, but $0 from TLA. I emailed Pat McGavin at TLA and gave our situation details and asked how to optimize our site for TLA and I got back a “sorry to hear that, keep trying” response from him. That was on the second email I sent, the first one the previous month was ignored. So when we have 135,000 page views in a month and make $0 from TLA I’ve gotta wonder how they operate.
AuctionAds is great too. That’s been a really easy one to implement and makes us more than Kontera by just a little.
June 4th, 2007 at 10:54 am
I have to admit that the click tracking differences are very interesting. I can’t wait to see how this plays itself out.
June 4th, 2007 at 11:06 am
I have wondered why that was taking place also. It will be interesting to see how it reveals itself.
I just hope it works out to our benefit..
June 4th, 2007 at 12:12 pm
Happened again last night. Sundays are slow for me, but I got 16 clicks on my leaderboard (MBL stats) and zero in my AdSense reporting. Frustrating.
@ Matt: I was earning absolutely NOTHING from TLA at first. I would suggest implementing the $100 In Text Link Ads banner below each of your posts. After I did that, I noticed the increase in sales. I’m still a little disappointed in my sales, but it’s definitely better than nothing at all.
June 4th, 2007 at 12:35 pm
So you’re pulling your TLA earnings from referrals? That’s pretty good. I’m in one of their programs where I’m not allowed to run their aff program though. Ah well.
June 4th, 2007 at 12:48 pm
Oh, no…these are actual ads. One appears under “Featured Links” on my sidebar and the other 2 are Post Level Ads. I just use that aff banner to show advertisers that I use TLA.
June 5th, 2007 at 9:40 pm
Why did you enter AuctionAds twice?
June 5th, 2007 at 11:31 pm
DOH! Fixed.
July 3rd, 2007 at 12:40 am
[...] revenues for June 2007 continue to be good on limited revenue sources. Revenues for May 2007 spiked from April after I added PayPerPost (PPP) and promoted Text Link Ads [...]
July 3rd, 2007 at 1:46 pm
[...] you throw your hands up in the air and stop including Kontera ads; you lose that nice passive Kontera revenue (which is, frankly, much better than Adsense revenue [...]