PayPerPost To Introduce PPP Direct

PayPerPost (PPP) is down tonight performing maintenance on its site. PPP users were notified of the downtime earlier today due to a “monster update”. Well, the blog marketing site will introduce PPP Direct, which will compete with the likes of ReviewMe.

We’ve had a number of people ask whether it’s possible for advertisers to directly approach posties to get them to write special blog posts. PPP Direct makes that happen. In a nutshell, you simply specify the amount you want to be paid for these Direct opportunities and stick a badge on your blog. When an advertiser finds your blog and decides they’d like you to write something they just click on the badge, sign up to PPP and make you an offer.

In addition to the new PPP Direct service, other updates include bans and benches where advertisers and publishers can be more selective with one another. Post reservations will be another addition…allowing “posties” (PPP users) to take an opportunity and lock it in for 6 hours before getting added back to the list of opportunities. And finally, Technorati rankings will no longer be used in qualifying a blogger for an opportunity. Due to the recent changes at Technorati, PayPerPost has decided to use only Google PageRank and Alexa ranking as provisions.

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