Derrich.com Gets A New Title…Sort Of

I recently read a few blogs that talked about branding. While I really don’t think I fill a niche, per se, I figured I should come up with something. So, I took a page out my mom’s joke book, 1001 Really Bad Jokes That I Think Are Funny. (You know I think you’re funny, mom…sometimes). I added a tagline: “crude, yet refined”. That reflects my personality pretty well. And if you’re wondering how in the world I came up with those words…well, maybe you should spend more time in an oil field.

Liz, author of Successful-blog.com, tells her readers that a tagline is not a brand. Crap! Well, isn’t it a start? She does offer 3 steps to creating a brand. In a few words, she basically says to allow people to brand your site (with both the good and the bad points), to put others first and proclaim it in your tagline — uh, my tagline happens to be about me, so… — and lastly to live your promise. For example:

• John Chow Dot Com – Miscellaneous Ramblings of a Dot Com Mogul
• ShoeMoney – memorable name does the trick here. In fact, 1 of ShoeMoney’s 9 Random Tips On Being A Successful Online Marketer is to understand branding…make it a top priority.
• NetBusinessBlog – Making a Living Online
• King Nomar Dot Com – Passion to succeed overcomes your barriers

Yeah, so…uh…Derrich.com – Crude, Yet Refined. I’ll work on it. Obviously, I’m not the branding maven I need to be. But in my own defense, I am creative. So I’m sure you guys will help me think of something.

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