Derrich.com Gets A New Title…Sort Of
I recently read a few blogs that talked about branding. While I really don’t think I fill a niche, per se, I figured I should come up with something. So, I took a page out my mom’s joke book, 1001 Really Bad Jokes That I Think Are Funny. (You know I think you’re funny, mom…sometimes). I added a tagline: “crude, yet refined”. That reflects my personality pretty well. And if you’re wondering how in the world I came up with those words…well, maybe you should spend more time in an oil field.
Liz, author of Successful-blog.com, tells her readers that a tagline is not a brand. Crap! Well, isn’t it a start? She does offer 3 steps to creating a brand. In a few words, she basically says to allow people to brand your site (with both the good and the bad points), to put others first and proclaim it in your tagline — uh, my tagline happens to be about me, so… — and lastly to live your promise. For example:
- John Chow Dot Com - Miscellaneous Ramblings of a Dot Com Mogul
- ShoeMoney - memorable name does the trick here. In fact, 1 of ShoeMoney’s 9 Random Tips On Being A Successful Online Marketer is to understand branding…make it a top priority.
- NetBusinessBlog - Making a Living Online
- King Nomar Dot Com - Passion to succeed overcomes your barriers
Yeah, so…uh…Derrich.com - Crude, Yet Refined. I’ll work on it. Obviously, I’m not the branding maven I need to be. But in my own defense, I am creative. So I’m sure you guys will help me think of something. 
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- PSI: Good for you for not taking advantage of these hybrid only parking spots. We could ALL use the exercise.
- derrich: I believe it was around $850 at the time. Now it may be less.
- derrich: Thanks for the clarification, Dave. But that is precisely the meaning I was using. I was comparing multiple...
- Dave Vinyard: Just fyi, maybe you intended it, but the expression, “mano a mano” does not mean “man...
- derrich: Sorry, D. When I had the redesign done, they only included a number of links. I need to do an update.
February 28th, 2007 at 4:31 pm
Sounds like a nice Title Derrich
Good luck with the branding!
February 28th, 2007 at 7:38 pm
Thanks, Kalle.
February 28th, 2007 at 7:57 pm
No offense D, but it sounds too much like Hooter’s slogan: “Delightfully Tacky, Yet Unrefined.”
I was thinking of something more along the lines of: “Texting Faster than I Drive,” or “You Can’t Spell RICH without Derrich,” or “I Can’t Imagine Why my Parents Changed the Locks,” or “I’m a Banker???” I think that 3rd question mark really sets it off nicely. See you Friday.
March 1st, 2007 at 5:09 am
I don’t how I like it, but I like it better than the one you had before!
Allen.H
March 1st, 2007 at 7:45 am
Now that’s honesty! Thanks, Allen!